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Vegetable gardens in Tunisia-08/06/2004
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| One of our Tunisian partners had the idea of launching, in attractive packaging, 5 kg bags of the variety ATLAS aimed at gardeners. These bags went on sale in garden centres for the first time in 2004. Early results seem satisfactory. A review of this operation should be completed by the end of April, which may lead to an expansion of its "garden" range. Congratulations on this initiative! |  |
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Amandine and Chérie, two varieties popular with gardeners-08/06/2004
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| To understand just how popular these two varieties are with gardeners, one only has to note the growth in volumes sold by our partners since their launch. | |
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Sweden : Amandine takes off-25/03/2004
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| In 2002/2003, for the initial launch, our partner sold 6500 packs of 25 tubers. In 2003/2004 success appears to be confirmed with 15,000 packs of 25 tubers. This success can be explained by the communication programme put in place by our partner, aimed at three markets simultaneously: GARDEN, RETAIL and CATERING, successful in achieving Press and TV coverage. |
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Italy : a promising start-04/02/2004
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| Our Italian partner launched its GARDEN business in 2003. With 50 tonnes in small packs, the test was conclusive and tonnage should settle at about 125 t (excellent progress!). It has set itself a culinary quality objective for the varieties sold and has selected a communication style tailored to this objective. The illustration below demonstrates this approach. |
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:: LINKS
| Florence de Silva is our Garden press
attaché...Write
to her. |
|www.plantdepommedeterre.org
is the reference site concerning potato plants with a specific “GARDEN”
section | The
biggest Association of Gardeners in France : www.jardiniersdefrance.com.
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