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OBJECTIVES
Generally speaking, this involves
ensuring a “field” presence close to
our customers in order to :
| Provide them with technical
assistance either directly or by resorting to external
skills (Technical or Research Institutes, Consultants, etc.) ;
| keep
up to date with their specific commercial context ;
| Implement with them the appropriate
marketing resources they need to develop profitably.
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RESOURCES
| A substantial commercial
team étoffée (11 sector managers). In
order to contact the sector managers for each country use the map
below ;
| A
marketing cell in Quimper which Managers can call upon
for ideas relating to commercial development initiatives whatever
the market.
| Ensure that missions are implemented
by each player.
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