En route to the unknown : China-12/07/2004
CHINA organised the WORLD POTATO CONGRESS for the first time this year. The Congress brought together 200 specialists for one week. The GERMICOPA CEO and Director of Research were there.

This trip enabled them to clarify some positive points, some negative points and to envisage some options for action.
 
Vegetable gardens in Tunisia-08/06/2004
One of our Tunisian partners had the idea of launching, in attractive packaging, 5 kg bags of the variety ATLAS aimed at gardeners. These bags went on sale in garden centres for the first time in 2004. Early results seem satisfactory. A review of this operation should be completed by the end of April, which may lead to an expansion of its "garden" range. Congratulations on this initiative!
 
Mali : from strength to strength-08/06/2004
Cropping conditions have been good this year (very good rainy season and abundant water stocks). Against this background, the ODESSA and DAISY varieties have confirmed their success of the previous campaign.
Two very new varieties: DAIFLA and APOLLINE should have a promising future, based on their performances.
It is clear that MALI is making a major effort to organise and promote its potato production, under the impetus of SIKASSOISE.
 
Sweden : Amandine takes off-25/03/2004
In 2002/2003, for the initial launch, our partner sold 6500 packs of 25 tubers.

In 2003/2004 success appears to be confirmed with 15,000 packs of 25 tubers.

This success can be explained by the communication programme put in place by our partner, aimed at three markets simultaneously: GARDEN, RETAIL and CATERING, successful in achieving Press and TV coverage.
 
Brazil : excellent prospects-25/03/2004
Our partner, NASCENTE, which plays a leading role in the A.B.B.A. (Brazilian Potato Association) contributed to the organisation of the Annual Potato Conference. The occasion provided an opportunity for us to meet representatives from CHILE, ARGENTINA, URUGUAY, the U.S.A., Ireland and SCOTLAND.

It has also organised consumer testing in partnership with the PAO DE ACUCARE chain (400 stores in the Sao Paolo area). The tests covered the varieties CHERIE and DAISY. They proved the most popular with consumers.
 
Tunisia : an exceptionally successfull meeting-04/02/2004
The entire Tunisian potato industry as well as representatives of the G.I.L. (Growers' Association) and the Ministry of Agriculture (90 people in total) were invited to a discussion seminar on the theme: "Quality assurance for ware potatoes after storage and through good varietal choice".

The conclusions of the day's work are well worth noting:

- raise awareness of Packers and Warehousers to varietal realities;
- use varietal innovation to get out of traditional markets for non-protected varieties;
- take advantage of the qualities of the ATLAS variety to implement this programme
 

:: LINKS | Federation, joint-trade organisation serving the sector :
| cnipt | fedepom |www.plantdepommedeterre.org |

:::::::::::::::::::::: to scroll use ^v
 

>general management >varietal creation
>quality assurance >production >varieties
>commercial site >forecast
>confrérie des toqués >customer area
>market gardens >bio corner ::::::::::::::::


 
  :: OBJECTIVES
Generally speaking, this involves ensuring a “field” presence close to our customers in order to :
|
Provide them with technical assistance either directly or by resorting to external skills (Technical or Research Institutes, Consultants, etc.) ;
| keep up to date with their specific commercial context ;
|
Implement with them the appropriate marketing resources they need to develop profitably.

  :: RESOURCES
|
A substantial commercial team étoffée (11 sector managers). In order to contact the sector managers for each country use the map below ;
| A marketing cell in Quimper which Managers can call upon for ideas relating to commercial development initiatives whatever the market.
|
Ensure that missions are implemented by each player.
 
 

 

 
 




:: sector manager
Thierry Terouanne
implantationcommerciale@germicopa.com